IT'S ONLY YOUR IMAGE

Hey, we know, budgets are tight everywhere, in every line of business. We get it. However (you knew there would be a "however" didn't you?) your radio commercials are more than just talking points about what you have to offer your customers. It's more than just shouting about your "big sale this weekend". How your radio spot sounds depicts your image. One car dealer I heard recently sounded "cheesy". My feeling was, "I wouldn't go anywhere near that place".  I heard another for a restaurant, voiced by the owner. He is probably a nice guy but he had one of those annoying grating voices, so much so that my wife says, "please, change the station! " You don't want that ! 

Many of the bad radio spots are created by radio stations but WAIT!!..this is not a criticism of radio people or their creativity. I worked in radio much of my life. I know what they have to deal with. It used to be crazy busy with everyone multi-tasking and it has only gotten worse over the past few years and will not improve. They are on-air, then have remotes to do, then they have production and show prep...AND, they often have to write and voice and produce your commercial from a script that is too long and then they can't find you to edit it...and it starts tomorrow!   Most times, they get scant or no info on who you are and what you do. By the way, many of the people who voice and produce your commercial didn't choose a career in radio to do spots. They wanted to be stars on air. Get the point?

Sometimes a client wants to voice his own spot. He is rushed through the process often by a junior production person at the station who wouldn't dare correct or advise the client, (after all he is the client) so the client gets no direction or suggestions. Hey, we think it's great when a client is on his or her own commercial, but with direction and coaching and maybe an introduction or maybe a Q&A.

Of course we know that getting your commercials written, voiced and produced at the station is FREE. There is that. You figure that you spend a few thousand for a commercial schedule, then creating the spot ought to be free or included. Right? Maybe.  But it's like that free little spare tire you get under your trunk when you buy a car. You wouldn't want to drive very far on it would you?

Remember the last time you got a call to tell you that you won a free trip to Florida? All you had to pay for were airline tickets and hotel and some "fees".  What a deal!

TALK TO US. WE DON'T CHARGE TO TALK. YOU MIGHT EVEN GET SOME FREE ADVICE

Maybe you don't think your radio spot is bad. Maybe you just need a second opinion

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